In this episode, Kris Jones joins me to talk about how to use storytelling to write your website homepage.
Kris Jones is a StoryBrand guide & Founder of Red Door Designs. Mentored by the Author of Building a StoryBrand – Donald Miller himself & with over 20 years of experience and clients like Nike & Adidas under her belt, she is extremely passionate about helping female small business owners & service providers get website copy that sells so they can multiply their revenue and focus on what they do best.
Kris has been able to achieve incredible transformations for her clients, including: increased revenue by 300%, record-breaking lead calls and clients booked, scaling from 30k months to 300k months, and charging 6x more for the same service. Kris believes that writing copy for your own business doesn’t have to feel like torture. In fact, once you know how to tell a compelling story, it can actually be fast, easy and fun.
We dive into the StoryBrand Framework, a popular approach that Kris has used to clarify messaging and connect with target customers for her clients. Kris will share her insights on finding the right words, structuring your copy, and creating a clear call to action.
We’ll also discuss how to use vivid language and paint a picture for your audience to help them truly understand the transformation your product or service can provide. Plus, Kris will share a simple process you can follow to tackle this important task. Whether you’re a business owner, marketer, or just someone interested in the power of storytelling, you won’t want to miss this episode with Kris Jones.
We talk about:
- [0:00] Intro
[2:10] How storytelling relates to website copy
[3:20] The StoryBrand Framework
[6:25] How to find the right words to use in your copy
[8:15] What to set up after your main text
[13:35] Painting a picture around your words
[14:50] How to zoom in on the transformation you provide
[23:50] Having a clear call to action
[24:55] How to actually get your website copy done
[30:30] One way to implement what you’ve learned today
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