Brand archetypes provide a powerful way to create emotionally resonant content that helps build trust and shorten sales cycles. By using archetypes, you can inform your brand voice, design decisions, strategic business directions, and storytelling.
Examples abound in the Brandfluency Archetype courses which offer photo and video sets, copywriting guidance, and advice on how to blend two archetypes together, + SO much more. With all these tools, you can create content that speaks directly to your ideal customers and helps them connect with your brand on a deeper level.
So go out there, discover your own archetype, and start building an emotionally resonant brand!