This year, *88% of the World’s Most Attractive Employers frequently used data in their employer brand and recruitment marketing decisions. Establishing benchmarks focused on your brand awareness, candidate reach, conversion rates, time-to-fill, quality of hire, candidate satisfaction, employee retention, cost per hire, DEI, offer acceptance, and more are all critical performance indicators that will help you measure and manage your employer brand’s effectiveness. A well-defined dashboard can help you demonstrate the value of your work and the impact of your efforts. As we come to the end of the year, showcasing your understanding of these critical performance indicators can help secure your job from potential cutbacks while fostering a culture of continuous improvement, learning, and development within your organization. Knowing your numbers can also contribute to a business case for investing in training and upskilling programs for both employees and hiring managers. This not only enhances your employer brand but also ensures you have a skilled workforce that can adapt to evolving business needs.